Social Media Trends for September 2024

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  1. Instagram Chief Shares Tips to Boost Content Performance Instagram head Adam Mosseri recently shared strategies to enhance your Instagram reach. One key tip is to repurpose your content across different formats, such as sharing Reels as Stories, to increase visibility. Mosseri also emphasized the importance of collaboration posts, suggesting that the account with the larger following should initiate the collaboration request for optimal performance.

  2. LinkedIn Introduces In-Feed Video Carousels LinkedIn has rolled out in-feed video carousels, providing a personalized collection of videos directly in your feed. These videos aren’t random; they are tailored to your interests, network, and activity on the platform. By tapping on a video, users can experience a full-screen, vertical view similar to TikTok. This is part of LinkedIn's broader effort to offer more engaging and modern content.


  1. Meta Launches “Reels Performance Playbook” Meta has introduced a 10-page “Reels Performance Playbook” to help users maximize the impact of their Reels. The guide includes insights on key elements like effective composition, trending topics, storytelling techniques, and performance metrics. It covers topics such as:

    • The language of Reels
    • Creative elements for better engagement
    • Story types that resonate
    • How to incorporate Reels into your campaigns

  2. Meta Adds Privacy Labels to Business Chats in Messenger Meta has updated Messenger to include a “Business Chat” label for business conversations, along with a “Business Chats and Your Privacy” link. Unlike personal chats, business chats are not end-to-end encrypted, and the information shared can be used for marketing purposes by the business. This change aims to increase transparency around business chat privacy.

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